Breath of Warmth(Scarf)

Haemil Oriental Medicine Clinic × ArtVanguard

A story that begins with ‘Maya-gu,’
the signature product of Haemil Oriental Medicine Clinic.

Amidst a landscape where tranquil moonlight, flowing water,
and the vitality of nature converge, ‘Ongyeol’—a guardian goddess—offers a warm breath.

Within this breath lies a desire to soothe the body and mind after a long,
demanding day, and to remain by your side as you take time to care for yourself.

“From the sunlight to the moonlight,
in the moments you spend caring for yourself,
I am here with you.”

ArtVanguard has reinterpreted the warmth inspired by ‘Maya-gu’—
and the spirit of care that Haemil Oriental Medicine Clinic has long upheld—into a unique piece of art and music.

‘Ongyeol’ is a guardian goddess whose name signifies the gathering of scattered energy to restore balance
to the body and mind. She represents a connection that begins with the warmth of nature,
reaches out to people, and flows onward into the world like a gentle tide.

Featured in the album’s accompanying video, the track
“Ongyeol’s Breath | A Promise of Warmth” is a ‘Korean Fusion Ballad’—
a blend of traditional Korean sensibilities and a contemporary ballad style.

From the perspective of Ongyeol herself, the piece acknowledges the weight of the day
resting upon your shoulders, offering a tender promise that it is perfectly fine to take your time.

“There is no need to rush;
until you catch your breath,
I will remain right here—
just as I have promised all along.”

From the sunlit hours of the day to the moonlit stillness of the night
—a time to listen to yourself and embrace the act of self-care. The small bit of warmth I have received, transformed into a gentle touch
the hope that this kindness might extend into someone else’s day
becomes the warm promise of this song.

—

“From a space where one receives healing, to a space where one experiences healing.”
— Ph.D. Sinah Jo

Spanning approximately 2,100 pyeong (approx. 6,940 sqm), HAEMIL Korean Medicine Clinic
meets the five-senses-based worldview of ArtVanguard.

By integrating art, music, scent, spatial design, and immersive experiences
into the healing philosophy of traditional Korean medicine,
we present a new, multi-sensory cultural space—
a place to see, hear, feel, and linger.

This project is the result of a collaboration between HAEMIL Korean Medicine Clinic and ArtVanguard.
HAEMIL Korean Medicine Clinic serves as a key partner in the
Busan Culture, Art, and Tourism Art Project, co-created with ArtVanguard.

ArtVanguard weaves the stories of local regions and brands
into a cohesive artistic universe, expressed through
artworks, music, merchandise, spatial design, and tourism experiences.

A Promise of Warmth
From sunlight to moonlight, I stay by your side.
May the warmth you receive become the care you share.

How to Feel, Where to See, and What to Experience — ArtVanguard

🎨 Art & Concept | Ph.D. Sinah Jo
🎵 Music | *Breath of On-gyeol (Warmth & Purity): A Promise of Warmth* (Korean Fusion Ballad)
🤝 Collaboration | HAEMIL Korean Medicine Clinic × ArtVanguard
📍 BUSAN CULTURE · ART · TOURISM PROJECT

HAEMIL Korean Medicine Clinic
K-Medicine × Art × Wellness × Five Senses

✦ GRAND OPENING | Saturday, November 21, 2026
📍 30, Maehakyongsu-ro, Jeonggwan-eup, Gijang-gun, Busan

Created, Composed & Produced by Ph.D. Sinah Jo
Concept & Story: ThinkGrow | ArtVanguard
© 2023–2026 ArtVanguard. All Rights Reserved.